By Hispanic PR Wire
Monday, October 18, 2004
Sales increase leads to distribution expansion in south and southwest markets.
Atlanta, GA--(HISPANIC PR WIRE)--October 18, 2004--Avenida America, Inc., a leading publisher of Spanish-language yellow pages, today announced the distribution of the 2004-2005 edition of its Atlanta Spanish yellow pages: Paginas Amarillas de MiAvenida – Atlanta.
"We are pleased that advertisers and consumers have embraced the value that Paginas Amarillas de MiAvenida brings to the marketplace,” said Jose Puente, CEO of Avenida America. “Small businesses appreciate it for its exceptional features and of its affordability and value. Paginas Amarillas de MiAvenida (my avenue) delivers more choices and greater opportunities to everyone and advertisers are thrilled to be able to reach this lucrative market in such a direct and targeted way."
Sales for the 326-page full-color directory increased by over 300% from the previous year. This growth has added valuable businesses and services to an already comprehensive list of Hispanic-owned and Spanish-friendly business listings in the yellow and white pages. The 2004-2005 directory also includes special content features including an area map and a community information section, which provides useful information on many issues such as how to prepare for a funeral, how to write a check, the immigration exam and the driver’s license test. 75,000 copies of the publication are being distributed to over 2,000 commercial locations and up to 50,000 Hispanic households in the metro Atlanta area.
A unique feature of the directory is the artwork on the cover, a painting of the sun and the moon painted by 10-year old Andres Gonzales, the winner of MiAvenida’s “Annual Latino Children’s Art Contest.”
“We are committed to delivering the best product in the market and have many great things in store for next year’s publication,” said Puente.
Advertisers are also offered the opportunity to promote their businesses on the Internet with Paginas Amarillas de MiAvenida’s companion online product – http://www.miAvenida.com. Key services on miAvenida.com include coupons, website templates, and the ability for advertisers to receive request-for-bids via wireless messaging. MiAvenida.com exposes advertisers to a growing universe of Internet users. According to comScore Media Metrix, there are over 12 million Hispanic Internet users in the US, half of which are fluent Spanish speakers.
Another product offered by Avenida America is a unique Spanish-language directory assistance service, infoLINEA de MiAvenida. InfoLINEA (770-240-5400) is a free call for the consumer and is designed to connect them with a local service provider in their area instantly.
A HispanTelligence(R) analysis of data, recently released by the U.S. Bureau of Economic Analysis, indicates that the Hispanic spending power in the U.S. has grown to nearly $700 billion and is projected to reach $1 trillion by 2010. Language studies, conducted by the Strategy Research Corporation, report that 75.2% of Hispanics speak Spanish most frequently at home. These studies also report that Hispanics in Atlanta, Georgia are the fastest growing demographic group in the state.
Avenida America, Inc. is a leading publisher of print and online Spanish yellow pages. Established in 2000 by brothers Jose and Sebastian Puente, the company publishes phone directories and other Spanish publications serving Spanish-speaking Hispanic households and businesses in Georgia and Central Texas. Its online directory, http://www.miavenida.com, serves 11 markets across the United States including Dallas, Houston, Los Angeles, Miami, New York, and Chicago.
