SONY BMG and Jennifer Lopez are bringing Reggaeton to the big screen. . .
SONY BMG MUSIC ENTERTAINMENT has announced that the company has acquired all rights to "Reggaeton," an original screenplay written by Albert Leon, and plans to produce the project, in conjunction with Jennifer Lopez's Nuyorican Productions, through the recently launched SONY BMG Film.
"Reggaeton," will be SONY BMG Film's first feature, and will be produced by Jennifer Lopez and Simon Fields for Nuyorican Productions and by Sofia Sondervan on behalf of SONY BMG Film. The movie will be shot on location in New York and Puerto Rico with production expected to commence in the next two months.
"Reggaeton" is the story of Rob, a talented 21-year-old from the South Bronx whose dreams of hip-hop stardom are dashed when a run-in with local thugs makes him flee the city to hide in Puerto Rico with the father he never knew. There he finds love with a street-savvy local girl, CC, and discovers a new genre of music, a mix of hip-hop and reggae. The locals call it Reggaeton. Rob partners with his half brother, a DJ, and together they make groundbreaking strides and are poised to become Reggaeton stars. But, when a corrupt music producer "discovers" Rob and offers him a record deal that brings him and CC back to New York, a new conflict threatens his romance and his budding career.
SONY BMG’s Sofia Sondervan had this to say about “Reggaeton”, ”Reggaeton' is one of the most original scripts we've come across since we launched this division. We expect it will attract a top-notch director and cast." And she isn’t the only one who is excited, "This project is a great way to launch SONY BMG Film," said Andrew Lack, CEO, SONY BMG MUSIC ENTERTAINMENT. "'Reggaeton' perfectly meets our mandate to develop features that create a compelling blend of music and film."
Jennifer Lopez has this to say in regards to the movie, "This script is a perfect fit for us because not only is it a compelling story with great characters, but it also combines two elements that are very close to my heart -- music and Puerto Rico."
Now this could be the Reggaeton version of Krush Groove and Beat Street since SONY BMG MUSIC ENTERTAINMENT has a stable of Reggaeton artists including Voltio, Calle 13, Alexis y Fido, Zion y Lennox, John Eric and M.R.P. as well as a label deal with the highly influential Puerto Rican imprint, White Lion. So it’s a safe bet that some of the hottest Reggaeton Acts could be playing themselves in Cameos for the movie.
